Published on
18
August
2023

From engineering to customer support: how ISO 13485 certification transformed Pixacare

Obtaining ISO 13485 certification is not an endpoint — it is the mark of a deep organisational transformation. This international standard for quality management systems in the medical device sector touches every aspect of how a company operates. At Pixacare, meeting its requirements meant not only revising our processes, but genuinely shifting our culture.

Engineering: towards a rigorously structured development process

ISO 13485 compliance led to a full standardisation of our software development process for our medical device application. User needs and their associated technical specifications are now documented in detail within the technical file, providing a clear view of the architecture behind each feature.

In practice, this has meant a significant increase in testing rigour: unit tests, integration tests and functional tests are now applied systematically. Code is verified at multiple levels by our engineering team to ensure its integrity. The result is a measurable improvement in application performance and quality, with a meaningful reduction in bugs.

Sales and marketing: validated, traceable communication

Under ISO 13485, all marketing and commercial documents must now be reviewed and approved by the Quality Assurance Manager before publication. This additional step ensures the accuracy of every piece of information we put out. It also guarantees full document traceability — reinforcing our commitment to keeping all communications precise and up to date.

Customer success: a stronger commitment to client satisfaction

ISO 13485 has strengthened the way we handle client feedback. All complaints and user reports are now formally documented, and we apply a structured analysis method to identify the root cause of any issue before communicating findings to our technical team.

When a problem arises, the objective is to resolve it as quickly as possible — and to ensure it does not recur. This approach has created a productive feedback loop between our product development team and our customer support function, with each side continuously informing the other.

Conclusion

Integrating ISO 13485 at Pixacare has gone well beyond improving our medical device. It has driven a company-wide shift that touches every department and every team. Every member of the Pixacare team is committed to meeting the standard's requirements — a commitment that is reflected in the final product: a high-quality, reliable and safe medical application.

Dr Hichem Bouchenaki, Quality Assurance and Regulatory Affairs Manager at Pixacare.

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